Twitter revealed today that its absorbing the mobile-advertisng firm, TapCommerce to support its ad strategy. Also for easy operation, Twitter has also revealed that it opening a mobile app promotion to all advertisers. The Twitter VP Global Online Sales, Richard Alfonsi, wrote in his blog post, "Together with the TapCommerce team, Twitter will be able to offer mobile app marketers more robust capabilities for app re-engagement, tools and managed service solutions for real-time programmatic buying, and better measurement capabilities." The company gives mobile ad buying experience for many exchanges and also gives mobile retargeting for its users. The deal which cost Twitter around $100 million was announced today. Guess twitter's new initiative will yield a higher feedback. Congratz
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